Glow Up Gamesis a game studio centering innovative storytelling about black and brown joy.We build beautifully crafted mobile-first titles for the new gaming majority.
For diverse audiences, we create new worlds of possibility.
Unleash your inner rap star and connect with your inner Mirror B*tch to hype yourself up by building rhymes & verses to express how you feel.
Glow Up Games is founded in the belief of the narrative power of voices outside the mainstream.
CEO Mitu Khandaker and CXO Latoya Peterson spent the last decade shaping entertainment through innovative applications of technology and distinctive storytelling. By combining our talents, we seek to advance the industry by centering overlooked voices and leveraging new technologies to craft more powerful and playful experiences.
In spite of the changing demographics of our increasingly global audience, there is still far too much we do not know about our player base. The mobile games industry grew to $179 billion in 2020, the AR market is forecast to fetch close to $70 billion by 2023. While women represent at least 52% of the mobile games market, and an estimated 43% of AR/VR device owners, there is frustratingly little known about what women want to play and why. Even less is known about the habits and practices of players of color.
Glow Up Games aims to provide answers.
Glow Up Games uses our backgrounds in technology and our cultural upbringings to create novel experiences. We are dedicated to telling diverse stories because we know diverse stories invite everyone to the table. We are, first and foremost, a game studio and the main thing we create are games.
The R & D side of Glow Up Games incorporates a data driven approach to understanding emergent (and established) markets, to quantifying preferences and tastes of many different types of players, and to publish research on gaming, play, gender, and race that advances the entire field.
As we gather more data about our players and understand their desires better through their engagement with our games, we will grow to being a platform to connect diverse content to diverse consumers through publishing and partnerships.
News & Events
Game Devs of Color Expo
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Our very own Mitu is represented in the @IfThenSheCan initiative where she and over 120 IF/THEN ambassadors have life-sized 3D printed statues highlighting #WomenInSTEM at the North Park Center in Dallas, TX!
Diversity in Games
Glow Up Games CXO Latoya Peterson on the State of Diversity in Games and Making Insecure: The Come Up Game
I am in #TheFutureOf Gaming episode, obvs! Here’s meeeee: ✨🎉...
Saving your "Black" budget for Black History Month is so short sighted. There are plenty of Black-run orgs you can also be working with throughout the year to create impact, doing up 'Black History Month' in Feb...
#WomensHistoryMonth #HERstory https://t.co/pWSO72AMMX
I like making gay games and reminding people that anyone can make gay games for FREE 😤😤😤
Also I be coding and rhythm gaming or whateverrr
I want to see more people like me making games and...
She is the founder of #GlowUpGames, a gaming company led by women of color, that just released a game based on the show #Insecure!
Thanks, Dr. for your work to expand...
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