Glow Up Games
is a games & creative tech company building the future of interactive entertainment.
We produce beautifully crafted games for growing, underserved audiences, building upon our unique storytelling platform.
For diverse players,
we create new worlds of possibility.
The Future is Female
We’re a powerhouse of executive experience and creative thought leadership. We’re also women of color.
Glow Up Games is founded in the belief that the games and entertainment industry frequently forget about the narrative power of voices outside of the mainstream. The three of us – Mitu Khandaker, Tara Mustapha, and Latoya Peterson – spent the last decade shaping entertainment through innovative applications of technology and distinctive storytelling. By combining our talents, we seek to advance the industry by centering overlooked voices and leveraging new technologies to craft more powerful experiences.
The Future is Playful
We create original and IP-based luxury games and storytelling experiences.
Advances in mobile technology have allowed for new experiences to be a part of our everyday lives. The growth of the social and free to play market as well as the growing potential in augmented reality and virtual reality ensures players are looking for unique and novel new experiences.
Glow Up Games designs experiences that feel welcoming and relatable to a variety of different players. We create original experiences and new worlds to explore, using our data-driven method to analyze areas of overlooked potential and new markets. We challenge outdated assumptions.
The Future is Diverse
We research and represent underrepresented majorities to illuminate their lives as players through a data focused approach.
Glow Up Games incorporates a data driven approach to understanding emergent (and established) markets, to quantifying preferences and tastes of many different types of players, and to publish research on gaming, play, gender, and race that advances the entire field.
In spite of the changing demographics of our increasingly global audience, there is still far too much we do not know about our player base. The mobile games industry is estimated to surpass $143 billion in 2020, the AR market is forecast to fetch close to $70 billion by 2023. While women represent at least 52% of the mobile games market, an estimated 43% of AR/VR device owners, there is frustratingly little known about what women want to play and why. Glow Up Games aims to provide answers.